Eight oddball Twitter utilities
Posted by Don Reisinger, Reprinted from CNET Twitter is a great personal and social communications platform. But that’s not all you can use it for. I’ve dug through countless services to find some...
View ArticleTwitter can get you fired in 140 characters or less
The ‘it’ social networking tool of the hour streamlines your humiliation By Helen A.S. Popkin Why waste valuable social networking hours getting yourself “Facebook fired,” when Twitter allows you to...
View ArticleIs Twitter evil?
By Alan Boyle Researchers probing the workings of the brain have found that it takes longer for feelings of social compassion and admiration to register on our neural circuits – and they worry that the...
View ArticleWill extreme narcissism eventually kill the best of Twitter?
By Helen A.S. Popkin Micro-famous art blogger Paddy Johnson recently hepped her readers to a social networking application that actually makes Twitter seem relevant and interesting — at least to me....
View ArticleSocial Networking generates leads, closes sales for marketers
By Tom Polanski, EVP, eBrand Media and eBrand Interactive According to a social media study by Michael Stelzner for the Social Media Success Summit 2009, 88% of marketers in a recent survey say they...
View ArticleThe problem with planning social media (no problem)
By Cory Treffiletti If you were engaged with digital media planning early in the continuum, say from 1995-2000, you regularly heard the phrase, “building the plane while flying it.” That cliché was...
View ArticleWhy phishers love Facebook (and Twitter)
By Bob Sullivan, The Red Tape Chronicles Facebook is the new playground for phishers. Why? The social networking site has made things relatively easy for computer criminals. So far, the consequences...
View ArticleTwitter 1, Iranian censors 0: Why it’s still working
By Bob Sullivan, The Red Tape Chronicles Why does Twitter work inside Iran even after other Internet services have been disrupted? The key feature enabling it to evade government censorship, some...
View ArticleOnline ad boosts Twitter followers 69%: 4 Steps
SUMMARY: Twitter is fast rising in public awareness — but is the public aware of your Twitter feed? Find out how Intuit’s TurboTax lifted their number of Twitter followers 69% with an ad that...
View ArticleTwitter will allow advertizing on the site now.
By Tom Polanski, EVP, eBrand Media and eBrand Interactive Recent research indicates that 80% of the world doesn’t know what Twitter is. A percentage of those who have used it, use it infrequently....
View ArticleeBrand Media Research: Tweeting more ubiquitous and trends older than other...
According to a survey conducted by Crowd Science, with Twitter being accessed from mobile devices to a greater extent than other social media, Twitter users also use social media more in such locations...
View ArticleeBrand Media Social Manager Pro – Build a movement born from the bond between...
eBrand Interactive, a division of eBrand Media, is a full service agency, and over the past nine years we’ve successfully created, launched, and managed hundreds of internet media campaigns for many of...
View ArticleNew Chart: Perceptions about Social Media are Changing – How Social Media is...
By Sergio Balegno, Senior Analyst The question was — Which statement best describes how social media marketing is perceived within your organization at budget time? Considering that social media is at...
View ArticleRelationship Management – How To Build A Community That Will Spread Your...
Forbes CMO Network Douglas Atkin, who wrote The Culting Of Brands: How To Turn Customers Into True Believers, observes that brand communities have mushroomed since he published his book six years ago,...
View ArticleLess Than Half of Marketers “Like” Facebook’s ROI
By Tom Polanski, EVP, eBrand Media and eBrand Interactive Despite all of the talk about audience engagement, most advertisers, marketers, algorithms, and bots, miss one overarching factor, the human...
View ArticleSocial Network Advertising Influences But Doesn’t Drive
According to a recently released report, a collaboration between Forrester Research and GSI Commerce, social media rarely leads directly to purchases online. Less than 2% of orders were the result of...
View ArticleWhy Twitter is not a social network! It is the telegraph of the internet.
Dr Vikram Venkateswaran A social network is characterized by a high degree of reciprocity. Take Facebook for example; there will not be anyone on your network that you have not accepted into it. If...
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3 in 4 Retailers Use SocNet Sites; Only 40% Text
When it comes to non-traditional marketing, North American retailers have mostly cottoned on to hosted social networking sites (75%), but are far less likely to have implemented other strategies such...
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